Remember who helped you! The new viral ad

Have you ever thought about what happens when you offer help to a fellow man? This special moment of unselfish offering is highlighted in the new APOSTOLI advertising campaign.

Five main characters, an elderly woman with Alzheimer’s, a man with health problems, a homeless and unemployed man and a worker with his child, in a difficult period of their lives they recall their past and reveal a deep human truth: none of them has forgotten the face of the person that assisted them.

The stories stress the four main pillars of care: support for the elderly, social health care programs, free meals and food offering, and day care centers for children with working parents.

The message is today more up-to-date than ever: Your help is valuable and always important and its indelible memory changes us and the world around us.

Watch the video on our YouTube channel: